The Best Shops In Salem, Massachusetts

Updated October 1, 2026

Salem, Massachusetts, is a small town in New England with a lot to offer, including some pretty unique shopping. As you can imagine, Halloween is a busy time in Salem, and it’s a month-long celebration! If you are heading to the Witch City this fall, check out: 9 Things To Know Before Visiting Salem In October. Honestly, October is a great time to visit, and after its cancellation in 2020, Salem will once again host its amazing Haunted Happenings. For more on what to do in Salem during October, check out: Salem Fall Bucket List. There is so much to do and many fantastic places to shop. For more on what to do in Salem during October, check out: Salem Fall Bucket List. There is so much to do and many fantastic places to shop…

A quick note on hours: every shop gets one “typical hours” line. October hours usually run longer, and Salem shops change them often, so check the shop’s website or Instagram before you go.

Quick Picks at a Glance

If you want…	Go to	Where
The oldest witch shop in town	Crow Haven Corner	125 Essex St
The biggest witch shop	Hex Old World Witchery	184 Essex St
My personal favorite	The Coven’s Cottage	190 Essex St
A Salem history souvenir	Witch House Gift Shop	310 Essex St
Gothic fashion + a witch-cottage café	Blackcraft Salem	253 Essex St
Harry Potter vibes	Wynott’s Wands	127 Essex St
An indie bookstore	Wicked Good Books & Silly Bunny Toys	260 Essex St
The newest bookstore in town	The Midnight Bookseller	116B North St
An edible souvenir	Ye Olde Pepper Companie	122 Derby St
Treats for the pups	New England Dog Biscuit Company	7 Central St

Where to Shop in Salem: The Streets and Areas

If you’re wondering where to shop in Salem, Massachusetts, almost everything sits within a 10 to 15 minute walk of the train station.

Essex Street Pedestrian Mall

This is the heart of Salem, MA shopping. Most of the witch shops, the Bewitched statue, and the busiest crowds are here. It’s been closed to cars (except delivery vehicles) since 1976, so you can wander. If you only have an hour, start here.

Front Street

A short, quieter stretch just off the mall. Roost & Company and Nocturne are here. On September and October weekends, Essex and Front close to through traffic from 9 am to 10 pm.

Derby Street

Head toward the harbor for Ye Olde Pepper Companie, The Lost Library, and Waite & Peirce at Salem Maritime. It’s a good street to walk when Essex gets too crowded.

Pickering Wharf

Waterfront shops and restaurants a few minutes from Essex Street. The Cauldron Black and Partridge in a Bear Tree, and Stardust are here, and Stardust is moving in this fall.

The 27 Best Shops In Salem, Massachusetts

Best Witch Shops in Salem

These are the witch shops in Salem I always come back to.

The Coven’s Cottage

I absolutely love this shop; it holds a special place in my heart. It was the first shop I visited on my very first visit to Salem, and I always take my friends here when they come to visit. The Coven’s Cottage focuses primarily on Norse, Germanic, Celtic, and nature-based traditions, offering authentic products for various pagan paths. What sets this shop apart is its commitment to authenticity over commercialization; you can really feel the difference when you walk in.

I love their jewelry, crystals, and herbs, but honestly, everything here is carefully curated with intention and knowledge. The atmosphere is incredibly peaceful and welcoming, with dried flowers and herbs hanging from the ceiling, creating this enchanting botanical vibe that you can smell as soon as you step inside. The staff know the spiritual traditions they serve and can guide you whether you’re a seasoned practitioner or just curious about exploring these paths. It’s one of those rare shops that feels truly authentic rather than touristy, a real sanctuary in the heart of Salem!

Heads-up: phones and cameras go away inside. Expect to be asked to put your phone away at the door, and don’t take photos.

The Coven’s Cottage | 190 Essex Street | Typical hours: Closed Mon–Tue; Wed–Thu 11 am – 5 pm, Fri–Sat 11 am – 6 pm, Sun 11 am – 5 pm. The shop calls these hours tentative, so check before you go.

Crow Haven Corner

Crow Haven Corner is the oldest witch shop in Salem, and therefore, a must-visit! Laurie Cabot opened it in 1970, and the Boston Globe calls it “the longest-operating witch shop in the city” (it’s under different ownership today). It has become a cornerstone of Salem’s witchcraft community and a beloved destination for locals and visitors alike. It’s famous for its owner, Lorelei Stathopoulos, whom the Boston Globe describes as Salem’s “Famous Love Clairvoyant,” and she has quite the reputation!

Beyond the psychic readings, Crow Haven offers an incredible selection of magical supplies, including crystals, herbs, candles, mojo bags, witch balls, and beautiful jewelry. The atmosphere here is authentically mystical – you can really feel the history and energy of the space. They also host special events in their garden, so check their website for walking tours and seasonal celebrations!

Crow Haven Corner | 125 Essex Street | Typical hours: open daily, late morning into the evening, with later hours on weekends and in October. Listings conflict, so check before you go.

Hex Old World Witchery

Hex is the real deal. After merging with Omen, Hex moved into the former Omen space at 184 Essex Street, and it’s now Salem’s biggest witchcraft shop. Hex itself says it’s bigger than the old Hex and Omen shops combined. They have something for any magical need, including oils, candles, soaps, potent charms, and even voodoo dolls. They’re still offering those handcrafted soul jars, but they warn that these jars need to be used responsibly. Psychic readings and the Omen spirit parlor are under the same roof now too.

Hex Old World Witchery | 184 Essex Street | Hours change seasonally, so check the Hex website before you go.

Check Out: A Bunch Of Hocus Pocus Self-Guided Tour Of Salem

The Cauldron Black

The Cauldron Black is exactly what you want it to be. They offer everything from psychic readings to tarot card readings to online courses. They have books, crystals, herbs, tarot cards, and runes- anything and everything, as they are purveyors of fine occult goods.

The Cauldron Black | 65 Wharf Street, Pickering Wharf | Hours shift in October, so check the website before you go.

HausWitch Home + Healing

This very cool shop provides locals and visitors alike with witchy handmade products! According to their website, they “combine the principles of earth magic, meditation, herbalism, and interior decorating…” That sounds pretty great to me! What I love about HausWitch is how they’ve created this perfect blend of mystical and modern; their products are designed to bring magic and healing into everyday spaces without being over-the-top.

You’ll find everything from beautiful tarot decks and essential oil sprays to crystals and spell kits, plus gorgeous home décor items that would look amazing in any space. Erica Feldmann (aka the Head Witch in Charge) founded the shop, and you can even pick up her book “HausMagick” while you’re there.

They also offer online tarot salons and psychic readings, plus they have an amazing online store if you can’t make it to Salem in person.

HausWitch Home + Healing | 144 Washington Street | Check the website for current hours.

The Witch House Gift Shop

Just trust me, stop in here and check out all of the things this gift shop has to offer! What makes this place so special is its location right at the historic Witch House (also known as the Jonathan Corwin House), one of the few structures still standing in Salem with direct ties to the 1692 witch trials. The gift shop has wonderful old-world charm, with gorgeous antique wooden shelves lined with unique treasures and beautiful dried flowers hanging from the ceiling.

It’s compact but packed with carefully curated items; you’ll find everything from books about Salem’s history to handcrafted jewelry, local artwork, and witch-themed gifts that feel authentic, not touristy. The atmosphere is cozy and intimate, making it feel like you’re browsing through a charming cottage rather than a typical gift shop. It’s the perfect place to find a meaningful souvenir that captures the true spirit of Salem’s rich history!

October heads-up: Witch House tickets are sold online only. They go on sale at 8 am for that day only; they’re non-refundable, and there are no late entries.

The Witch House Gift Shop | 310 Essex Street | Typical hours in season: daily 10 am – 5 pm, last museum entry 4:30 pm. October ticket info

Check Out: One Fall Day Wandering In Salem, Massachusetts

Magic Parlor

This is such a gem! Magic Parlor is like stepping into a magical wonderland. They carry everything from professional-grade makeup (perfect for Halloween!) to spiritual items, magic tricks, and costumes. Ask about makeup tips while you’re there. They also offer psychic readings, and visitors really love their readers. It’s packed with so much stuff that you could easily spend hours browsing!

Magic Parlor | 213 Essex Street | Typical hours: daily 11 am – 6 pm

Best Salem Gift & Souvenir Shops

These Salem souvenir shops and Salem, MA gift shops are for when you want something that isn’t a cauldron.

Remember Salem Gifts

Located right next door to Wynott’s Wands, Remember Salem perfectly complements your Harry Potter shopping experience! This shop has an incredible selection of Salem-themed merchandise and gifts that you won’t find anywhere else. What I love about Remember Salem is that they strike the perfect balance between fun, memorable souvenirs and quality items that actually feel special. You’ll find everything from Salem-specific t-shirts and sweatshirts to unique local artwork, books about the city’s fascinating history, and quirky gifts that capture Salem’s witchy charm.

It’s an easy place to pick up gifts for friends back home, and being right next to Wynott’s Wands means you can hit both shops in one stop.

Remember Salem Gifts | 127 Essex Street | Typical hours: 11 am – 6 pm, longer in October.

Moody’s Home & Gifts

Twin sisters Kate and Jess Moody run this shop right across from the Hawthorne Hotel. It’s full of handmade gifts from local and fair-trade makers, home décor, jewelry, and Salem-inspired souvenirs that don’t look like every other T-shirt on Essex Street.

Moody’s Home & Gifts | 109 Essex Street | Listings conflict, so check the website before you go.

Bewitched in Salem

This shop sits right on the pedestrian mall, and you can also get in through the Witch City Mall. It calls itself Salem’s largest selection of statuary, and it also has jewelry, home goods, witchy gifts, and tarot readings.

Bewitched in Salem | 180 Essex Street | Check the shop’s Facebook or website for current hours.

Black Cat Curiosity Shoppe

Salem historians Lara and Daniel Fury opened this shop in 2013. It’s part gift shop and part free mini-museum, with artifacts from history and Hollywood on display alongside local artisan goods and souvenirs. It’s also the check-in spot for Black Cat Tours, right across from the Bewitched statue.

Black Cat Curiosity Shoppe | 234 Essex Street | Hours vary by season, so check before you go.

Partridge in a Bear Tree

It’s Christmas all year on Pickering Wharf. This shop carries ornaments and collectibles like Jim Shore pieces and Byers’ Choice carolers, plus themed ornaments for every hobby and milestone. It’s a fun way to bring a little Salem home for your tree.

Partridge in a Bear Tree | 82 Wharf Street, Pickering Wharf | Listings conflict, so call ahead or check before you go.

Waite & Peirce

This is the park store at Salem Maritime, named after the owners of the original tall ship Friendship. They offer an exclusive line of apparel, jewelry, home goods, historical reproductions, collectibles, toys, and gifts, including handcrafted local pieces like Henderson’s Redware pottery and tote bags made from recycled sailcloth by Sea Bags of Maine. It’s the best Salem shop for history nerds.

Waite & Peirce | 193 Derby Street | Typical hours: daily 10 am – 5 pm

Harry Potter, Goth & Pop-Culture Shops

Wynott’s Wands

If you’re a Harry Potter fan, this store is absolutely magical! Wynott’s Wands makes you feel like you’ve stepped right into Ollivander’s wand shop from the movies. They specialize in handcrafted wands, and while they don’t specify what each wand is made of, like in the Harry Potter universe, the craftsmanship is incredible, and each one feels truly special. The shop has this enchanting atmosphere that transports you straight into the wizarding world.

You’ll find an amazing selection of beautifully crafted wands, each with its own unique character and design, and the staff will help you find the wand that “chooses you.” Beyond wands, they also carry other magical accessories and Harry Potter-inspired items. It’s definitely a must-visit for anyone who’s ever dreamed of receiving their Hogwarts letter!

Wynott’s Wands | 127 Essex Street | Typical hours: late morning to early evening, but listings conflict, so check before you go.

Blackcraft Salem

Housed in a gorgeous converted historic bank with original marble floors, teller counters, and actual bank vaults (all painted black, of course), this alternative fashion store is absolutely stunning. They carry gothic and alternative clothing in extended sizes, which is so refreshing. The back of the store features Blackcraft Coffee, designed to resemble a witch’s cottage. Plus, they have the largest witch statue in Salem. Whether you’re into gothic fashion or want to see an incredible store transformation, this is a must-visit.

October 2026 heads-up: Blackcraft Coffee is walk-up only this Haunted Happenings season, with no reservations. In peak season, there are two separate lines outside: one for the store only, and one for coffee plus the store. Get in the right one. The haunted house next door is a separate attraction, Haunt Blackcraft at 259 Essex Street.

Blackcraft Salem | 253 Essex Street | Typical store hours: Mon–Thu 11 am – 7 pm, Fri–Sun 10 am – 7 pm. Coffee closes around 6 pm.

Vampfangs

New England’s only vampire boutique! Established in 1993, this is the place to go for custom vampire fangs, gothic clothing, and vampire lifestyle products. It’s one of the few places in Salem where you can actually buy well-made, fashionable gothic attire instead of touristy T-shirts. They also host amazing community events like vampire balls and Sabbat rituals. The atmosphere is dark and Gothic, but still very welcoming.

Vampfangs | 248 Essex Street (across from the Bewitched statue) | Check the website for current hours.

Nocturne

Kimberly Gibson Hill and Michael Hill opened this dark-romantic boutique on Front Street in 2022. It has a gothic library, handcrafted jewelry, artisan perfumes, tarot, and work from indie artists, and it all feels a little like walking into a moody dream.

Nocturne | 18 Front Street | Typical hours: daily 11 am – 6 pm

Harrison’s Comics & Pop Culture

Harrison’s has a ridiculous selection of anything you can think of in pop culture. I love their selection of Pop Dolls (Funko Pops) – seriously, they have an amazing variety that rivals any big box store. The last time we were there I found the Witch King on a Nazgul (Yes, Lord of the Rings Nerds here), which was such an exciting find! Beyond the Funko Pops, they carry comics, vinyl, trading cards, collectibles, action figures, and a wide range of geeky treasures.

Whether you’re a serious collector or just browsing for something fun, Harrison’s has that perfect mix of nostalgia and new releases that makes every visit an adventure!

Harrison’s Comics & Pop Culture | 252 Essex Street | Typical hours: daily 10 am – 8 pm

Local Makers, Home & Candles

Artemisia Botanicals

Otherwise known as the witches’ apothecary, this charming shop is a treasure trove for anyone interested in herbalism, natural healing, or just beautiful botanicals! You’ll find an incredible selection of dried flowers, herbs, and loose-leaf teas – everything is carefully sourced and beautifully displayed. The soap selection is absolutely divine and smells amazing!

What I love about Artemisia Botanicals is how educational and welcoming they are. Whether you’re looking for something for tea blending, magical practice, or natural wellness, they’ll point you in the right direction. The shop has this lovely, earthy atmosphere with herbs and flowers displayed in glass jars and hanging bundles throughout the space. You can really smell the herbs as soon as you walk in – it’s so grounding and peaceful. Whether you’re a seasoned herbalist or just curious about natural products, this place feels like stepping into a traditional apothecary from another era!

Artemisia Botanicals | 3 Hawthorne Blvd | Typical hours: daily 10 am – 6 pm

Witch City Wicks

You won’t regret a visit to Witch City Wicks – this place is absolutely magical! I love their handcrafted, small-batch soy candles, made exclusively right here in Salem. Each candle has its own personality, and the scents are incredible. But they’re so much more than just candles! They also offer a beautifully curated selection of books, jewelry, prints, and home décor, all with that perfect witchy-but-elegant vibe.

Their perfumes are amazing too; I’m thinking of trying Sea Witch next! What makes Witch City Wicks special is how cohesive and thoughtfully chosen everything feels. It’s not just random witchy stuff thrown together, but a carefully curated collection that would look beautiful in any home. The candles burn cleanly, and the scents fill your space with the most wonderful aromas. Whether you’re looking for the perfect candle to create ambiance, a unique piece of jewelry, or a beautiful print for your wall, this shop has that perfect blend of mystical and modern that Salem does so well!

Witch City Wicks | 302A Essex Street | Typical hours: Sun–Thu 11 am – 5 pm, Fri–Sat 11 am – 7 pm

Hive & Forge

This craft and curation collective opened on Church Street in 2018. It brings together dozens of New England artists, makers, and curators under one roof, selling handmade soaps, jewelry, ceramics, antique books, and plenty of oddities. It’s right next to East Regiment Beer Company, which has a dog-friendly patio.

Hive & Forge | 30 Church Street | Check before you go.

Roost & Company

Roost is a bright little gift and home shop on Front Street. Think cards, stationery, candles, jewelry, houseplants, and quirky gifts. It’s a nice reset after a morning of black-and-purple everything.

Roost & Company | 40 Front Street | Typical hours: daily from 10 am, with later hours on weekends, but check before you go.

The Lost Library

This used to be the Witch Village gift shop, and now it’s one of Salem’s most immersive shops. You walk through a life-size witch’s cottage and a curiosity corner, browse gothic shelves of oddities and décor, and find what they call Salem’s largest glowing pumpkin. It’s tucked just off Derby Street near the Charter Street Cemetery.

The Lost Library | 282 Rear Derby Street | Typical hours: Mon–Fri 11 am – 6 pm, Sat–Sun 11 am – 8 pm

Sweet Treats & Edible Souvenirs

Ye Olde Pepper Companie

The history nerd in me loves this place simply because it’s America’s oldest continuously operating candy company. That’s right: the owners trace the company to Mary Spencer, an Englishwoman who arrived in 1806 after being shipwrecked, and CBS News reports that the fourth generation of the Burkinshaw family runs it today! Home to the famous Salem Gibraltar and Blackjacks, plus a large selection of chocolates, fudges, taffies, caramels, and other nostalgic treats.

Try the blackjacks – they’re a unique Salem tradition! What makes Ye Olde Pepper Companie so special is that you’re not just buying candy; you’re experiencing a piece of American history. Gibraltar candy is their signature treat: a hard candy made the same way for over 200 years. The shop itself has this wonderful old-fashioned charm, and watching them make candy is fascinating if you catch them in action. They also have seasonal specialties and beautifully packaged gift boxes that make perfect souvenirs. It’s the kind of place where you can taste history while satisfying your sweet tooth!

Ye Olde Pepper Companie | 122 Derby Street | Typical hours: daily 10 am – 5 pm

For Your Dog

New England Dog Biscuit Company

This is an adorable little pet shop that offers dog treats that my boys absolutely love! The treats are all-natural and homemade right in Salem, which is very cool; you know you’re getting quality, locally-made products. Tell them about your dog’s dietary needs and they’ll point you to the right treats.

Beyond the amazing biscuits, they offer a range of pet supplies and accessories, making it a great one-stop shop for pet parents. Bonus: you can now purchase their biscuits and cookies online, so you can keep your pups happy with Salem-made treats even after you get home! It’s the perfect place to spoil your four-legged travel companions.

New England Dog Biscuit Company | 7 Central Street | Listings conflict, so check the website for current hours.

New Salem Shops for 2026

Salem’s shopping scene keeps changing. This year’s newcomers are The Midnight Bookseller (opened June 2026), the reimagined Lost Library on Derby Street, and Hex in its bigger home at 184 Essex. All three are covered above.

Coming soon: Stardust. This locally owned witch shop is moving from Congress Street to 70 Wharf Street on Pickering Wharf. Owner Sarah-Frankie Carter told What Now Boston in September that the shop would be “sporadically open” while they finish the space, with a grand opening planned for mid-October 2026. I’ll add a full write-up once it’s officially open.

Tips for Shopping in Salem in October

Shopping in Salem in October is a whole different sport. Here’s what I’d tell a friend:

• Go on a weekday morning. Shops are packed on October weekends, and the popular witch shops have lines out the door. A weekday morning, right when the doors open, is the difference between browsing and getting elbowed near a display case.
• Expect big crowds. Destination Salem reports that downtown Salem drew 1.1 million unique visitors in October 2025, including 96,600 on Halloween Day alone. That’s in a city of 45,381 residents (US Census Bureau 2025 estimate). Halloween 2026 falls on a Saturday, so that final weekend will be the busiest of the year.
• Don’t drive. Take the MBTA Commuter Rail from North Station. It’s about 30 minutes, $8 one-way or $10 for an unlimited weekend pass. On Halloween night, the last train to Boston leaves Salem at 11:05 PM. The seasonal Salem Ferry from Long Wharf takes about 50 minutes, but the last boat back leaves early, so check the schedule.
• Know the line rules. Blackcraft Coffee is walk-up only in 2026 and runs two lines (store only, or coffee plus store). The Coven’s Cottage asks you to put phones away and skip photos inside.
• Book ahead where you can. Witch House tickets go on sale online at 8 am for that day only, and they’re non-refundable. Salem Witch Museum tickets drop at 10 PM the night before. If a bookstore reading or signing is on your list, check the shop’s events page early.
• Hours run long and change often. Many shops open later into the evening in October than the hours listed here, but not all, so check before you go.

FAQ

What is the oldest witch shop in Salem?
Crow Haven Corner at 125 Essex Street. Laurie Cabot opened it in 1970, and the Boston Globe calls it “the longest-operating witch shop in the city.”

What is the biggest witch shop in Salem?
Hex Old World Witchery at 184 Essex Street. After merging with Omen, it calls itself Salem’s largest witchcraft shop.

Which street in Salem has the most shops?
Essex Street, especially the pedestrian mall between Washington Street and the Witch House area. Front Street, Derby Street, and Pickering Wharf are all a short walk away.

What should I buy as a souvenir in Salem?
Gibraltars or Blackjacks from Ye Olde Pepper Companie, a candle from Witch City Wicks, a local history book from Wicked Good Books, or something handmade from Hive & Forge. Those are the things to buy in Salem that you won’t find at home.

Are Salem shops open late in October?
Many are, often into the evening on weekends, but hours vary by shop and change with the season. Check each shop’s website or Instagram before you go.

Are Salem shops dog-friendly?
Some are. Hive & Forge welcomes well-behaved dogs, and the New England Dog Biscuit Company is made for them. Many shops are too small and crowded in October for a dog to be comfortable, though. Ask at the door, and see my Salem Fall Bucket List for the honest dog version.

Is shopping in Salem walkable from the train station?
Yes. Most shops in this guide are within a 10- to 15-minute walk of Salem Station, and The Midnight Bookseller is about five minutes away.

Where can I find Hocus Pocus or Harry Potter gifts in Salem?
For Harry Potter, go to Wynott’s Wands and Remember Salem Gifts, side by side at 127 Essex Street. For Hocus Pocus, the gift shops along Essex Street are your best bet, and my Hocus Pocus self-guided tour maps the filming locations.

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Who doesn’t love a good Halloween destination? Salem, Massachusetts, is the perfect place to head this October, and you can’t go wrong with any of these shops. Whatever you do, make sure to check out some witch-specific shops! Between Blackcraft Salem, the bigger Hex, and new spots like The Midnight Bookseller, Salem’s shopping scene keeps changing while holding on to its magical charm.

Have you been to Salem in October? Did you love it?

Planning your Salem trip? My Salem in October Cheat Sheet is the six-page version you keep on your phone: the train, ticket release times, Halloween-night rules and one perfect weekday hour by hour – downloadable PDF for $9.

The Ultimate Salem Guide has everything else, including the shops, food, where to stay and the dog version all in 20 pages.

More Salem & Fall in New England Posts

• Visiting Salem in October: An Honest Guide to What You’re Actually Walking Into
• Things to Do in Salem, MA in October: An Honest Guide to the Witch City in Fall (2026)
• One Fall Day in Salem, MA: An Hour-by-Hour Itinerary
• A Bunch of Hocus Pocus: Self-Guided Tour of Salem Filming Locations
• One Day of History in Salem, Massachusetts
• The Ultimate New England Fall Road Trip
• Fall Road Trip Packing List: What To Actually Bring

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